SLiNK Magazine Issue 7
- Press Release -
YOEK NEWS - COLLECTION Spring/Summer 2013
Feel like a merry spring and a shimmering summer, just like Yoek? Then you will get true enjoyment from the sunny new Yoek collection Spring/Summer 2013, consisting of eight exciting themes. Beautiful prints, plenty of dresses and a slightly shorter hem determine the image of this collection, and last but not least there is a main part for lace. As always, available in sizes 38 through 58.
The season opens with the delightfully fresh tints of Daisy. Grass-green and mint make for a lively mix next to the Daisy flower print. The pieces in viscose/elasthane combine effortlessly with lace tops and tunics; the print items are decorated with beads or given a special neckline thanks to a plaited band in the same fabric. The balloon blouses are on the short side and truly eye-catching. They provide a new silhouette.
For an early spring break Yoek travels to authentic Florence to find inspiration for the print of the same name. Lovely Italian ornaments and chic silk shawls as seen on the street were the point of departure for this second theme. The color mix consists of green, pink, black and white with a golden cast, as one would expect on a true Italian donna.
BLACK/WHITE/MINT =COLOR BLOCK PARTY
The third theme offers a modern look at classic basics. Black, white and mint play a role in an exciting graphic play. Wide stripes, inserted color planes or an exciting detail in mint in the neckline of a black-and-white tunic: this is a theme full of surprises. It was made in a slightly heavier interlock quality to ensure maximum comfort for the wearer. In the openwork knitwear and vests with contrasting piping, soft accents return.
As the name suggests, Floral is a true feast of brightly colored flowers decorated with rows of beads on a black background. From sexy summer dresses to demure sets, in this series you yourself determine how much you want to show. In Floral a great deal of attention is paid to the décolleté. There are simple black tunics with a special, beaded neckline but also pertly draped necklines in the same print as the dress or top. The black tunic with lift-up – creating a beautiful line along the body – and the tops with a bottom part you tie into a knot according to your own taste are true must-haves.
This summer the most intriguing and exciting print is Iris. A subtle black-and-white tiger print is enriched by attractive grass-green from which spring bright yellow and orange irises. Iris offers not only the familiar tunics and dresses, but also the ideal wrap-around dress. The kind of dress that hides your not-so-perfect aspects by emphasizing the most beautiful parts of your body. For hot weather the slips in solid colors and with spaghetti straps and frills at the bottom are a must. An ideal combination with short little vests.
The Lotus print finds itself in very dressy company. Thanks to the colors black and white, these pieces of clothing are not only wonderful for everyday wear but also eminently suitable for festive occasions. The dress consisting of small crocheted circles is just at much at home at the office as in a posh restaurant or festively lit garden. The plissé blouses and splendid dresses turn every woman into a radiant symbol of elegance. This is the kind of theme the British invented the term ‘understated chic’ for.
After the success on the international catwalks, Yoek created another beautiful version on the car theme. The fresh 1950s print on a white background forms a strong mix with lipstick pink. A great deal of (wrinkled) chiffon in this theme, which also offers a return of beads and lace. The solid black top with the ton-sur-ton heart will certainly be seen on many a holiday snapshot!
‘Never change a winning team’ - Yoek concludes this collection with a strong marine blue/white group. Top items are the popular frilled blouse, the wrinkled skirt for a slim silhouette and delightful loose pants. Another great feature is presented by the many designs which can be worn layered, such as the white slip which together with a dark blue voile tunic, offers an extremely attractive, strong look. Ideal for a romantic evening is the dress with which you can seductively bare one or both shoulders. And because we believe in ‘everyone to her own taste’, Yoek provides Savoie with golden as well as silver decorations.
This collection in on sale from December 15, 2012.
For more information, the borrowing of clothes and sales addresses contact Chantal Smits or Sanne van Dijk, telephone 0031 20-617 5071 and E-mail firstname.lastname@example.org.
Vrouw week 42 12 October
PRESS RELEASE YOEK FALL / WINTER 2012-13
Chic, Classy and Cool: these three key words describe Yoek’s winter collection, setting the tone in fashion for women sizes 38 through 58. As always, Yoek offers splendid prints, a perfect fit and surprising details, turning every piece of clothing into an essential item.
For the fall season, Yoek presents no less than nine themes.
A strong opening for the collection comes through the theme ‘Bohemian’. The ultimate basic color, black, is assisted by a warm chili orange. The Bohemian print unites these colors with an unexpected touch of pink which gives the whole an energetic aura. When the temperature begins to drop outside, your wardrobe cries out for a few nice, cozy sweaters and vests. This wish can be fulfilled right away thanks to the beautiful A-line knitted items with relief and tough looking turtleneck or the small cable knit sweaters in the new, slightly shorter length. Those who prefer vests may go for the longer ones – even maxi – with a trendy trimming of fur.
The sugary sweet pink of the very first It girl, Barbie, is used as the basis for the second theme: Mercer. Besides pink, dabs of green and yellow are integrated into the Mercer print. These tints also turn up in the appliqués or the beads along the neckline of the black tops. Mercer sweaters are long, but cut in at the waist. Vests, with frills along the front, are short at the front but long at the back. Thus, the knitwear beautifully follows the curves of the body for an extra feminine aura.
When green is in the lead, there is no better name than Forest. Many transparent fabrics are used for this chic theme, some of them decorated with the black flower print Astor. Charmingly flowing accordion-pleated tops, tunics with batwing sleeves and airy blouses are perfect for daytime wear. A sensational series of black dresses was chosen for the evening. They are of simple design, but provided with spectacular details such as a costume jewelry decoration on one shoulder or sexy draping around the breasts.
Following the success of the oil-dye fabrics in the summer collection, Yoek brings back this popular material in the fall. The soft grays now get lace accents. Very eye-catching at times, other times very subtle, but mostly right on trend. The oil-dye vest and dress are provided with tiny holes, which can best be described as a wintery open work. Truly wonderful in combination with the basic denim stretch pants, this year in bootleg design for the first time. The popular 'ruffle with little buttons' variation now has support from the 'ruffle with tough zipper' version.
Black & White
‘Never change a winning team’: with the strong black-and-white group, Yoek demonstrates once again that true class lies in true simplicity. The Bouclé jacket in black-and-white or black and silver is a must-have for every 'fashionista'. Accordion-pleated blouses or tunics with flowing sculpted borders are pieces of clothing you never want to take off. Even when worn with a pair of jeans they still leave you in the 'best-dressed’ category. Another top item for your wardrobe is the black dress with lace sleeves and a lovely white collar. For those who like their outfit a little less chic, the Letters print is a good solution. This Pop Art-style design pops up in tops, leggings and the tube skirt, another key item for the fall.
When it gets colder, it is nice to wrap up in slightly thicker materials. The Violet group offers fine interlock quality worked into dresses and tunics with a 1960s feel thanks to the funny accents in patent leather. This group, too, has a beautifully tight tube skirt for an extra slimming effect.
A natural sequence to Violet is the Bridget theme. Again the purple tints, but in micro-fiber designs. The warm fall roses of the Bridget print combined with the lace details make for a very pretty picture. Gold-colored sequins and beads emphasize the cozy ambiance of winter.
From Bridget to the Bird theme is also just a small step. Thanks to the prominent basic colors Latte and Coffee the designs and prints match perfectly. Here, too, the trendy little white collar, but this time in combination with the flying birds of the print. To accentuate the theme even more, the viscose/elasthan vests are trimmed with a border of tiny feathers. The two fake fur coats are quite a bit wilder. The Raccoon is long and elegant, while the funny Koala has a tougher aura, also because of the white/brown mix.
The last theme makes use of the new fashion classic, animal prints. Yoek opted for a sophisticated snake print in green and brown. Thanks to a mix of materials such as voile and microfiber, the print really comes to life on the splendid dresses, leggings and tube skirt. Yoek even goes a step further and combines the snakeskin with lace or tops with special flock prints.
Yoek also offers a mid-winter program, of course, with two themes, Splash and Leopard, as well as an interlock group in the classy combination black and white.
In the interlock program black and white play a challenging graphic game. From color blocking in the tops to exciting contrasting piping on tunics and tight skirts. The necklines on shirts are made special through cut-outs or chains of sequins in the same tint as the fabric. Also in this group a wonderful pair of bootleg pants in – of course – black.
The theme Splash provides the black & white with a cheerful touch thanks to the orange spots in the panther print. Leopard is a trendy panther print in elegant green. The tunics in this series are characterized by a new, shorter length, but dresses, blouses and leggings join in for a wild winter.
The new winter collection in sizes 38 through 58 will be available at the stores from July 15 on. Fashion journalists can come anytime to have a look in our showroom in Zwanenburg. You are most welcome workdays between 9 am and 5.30 pm. The clothing, in various sizes, is available for photography. For more information, borrowing clothes or addresses of sales outlets, please contact Joke Timmer or Chantal Smits, telephone ++31 (0)20 617 5071 or e-mail email@example.com. www.yoek.com
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Slinkmagazine no 5 March 2012, www.slinkmagazine.com ,
Slinkmagazine no 5 March 2012, www.slinkmagazine.com ,
Slinkmagazine no 5 March 2012, www.slinkmagazine.com ,
PRESS RELEASE SUMMER 2012
Yoek, the label for fashion-conscious women sizes 38 through 58, offers a surprising collection for next summer, a collection demonstrating a perfect balance between innovation, trends and tradition. Yoek plays with familiar colors and fabrics while combining them with new materials and techniques. After the successful launching of Dolce during the previous season, in summer 2012 the flowing, super micro-stretch will be omnipresent. Then there is the brand-new dying-with-oil method, a dying process producing an astonishing vintage look. By wearing it with silk and linen, a special and interesting play of contrasts is created. Layers remain important, although generally the silhouette is becoming straighter, thanks to short, fitted blazers, A-line tops and flamboyant maxi dresses. Yoek works with six themes for summer 2012: Fauna, Ethnic, Spring Rose, Neon Butterfly, Raspberry and the Blue group, consisting of Azul, Labyrinth and Breton.
Fauna tells the story of a lovely place overflowing with exotic flowers and plants. The main colors of this group are lavender, white and pink, used in charming tunics, layered skirts and open-worked sweaters. To create the illusion of a contemporary fairytale, there are oil-dyed pieces such as tops and leggings emanating a sense of modern tough. Due to this wash technique, the textile dye produces a different result in every piece of clothing. It lends a unique kind of ink-blot effect, a kind of vintage feel. Also splendid in combination with a thicker type of fabric such as linen.
From the colorful garden we transfer to Ethnic. A group in the ultimate classic combination black-and-white. The graphic print is easily combined with indispensable basic pieces, but the true stars in this group are black-and-white design items. The trench coat, for example, with a trimming of frills, in the same fabric, along the neckline. The simple black tunic will become a show stopper thanks to the cape sleeves in voile, and a black legging changes from basic into special due to the zipper details.
The design team obviously was inspired by the sun when it designed the series Spring Rose. Cheerful pinks in bold colors with contrasting beads supply move along the body and are worn tastefully with the colors rose and black. The rose theme returns subtly in the fabric flowers in the same solid color as the dresses and tops.
Needless to say, in summer linen is indispensable! Linen offers pants, vests and tops in this cool and cooling material and combines them with the afore-mentioned oil-dyed pieces, gold-colored sequins and – for the first time in a Yoek collection – silk tops. The colorful Neon Butterfly and the golden accents lend a classic aura to the natural tints sand, white and taupe.
What is more summery than blue? More blue! Azul was inspired by Portuguese tile work as can be seen in tops, tunics, dresses and vests. The print looks beautiful on jeans or is worn with tops with a small azure detail worked in. Labyrinth almost make you dizzy, as if you were in the middle of ocean waves. The golden accents make everything look more dressed up. Last but not least is the Breton stripe. This evergreen is given the Yoek touch thanks to extra accents such as frills on a traditional shirt or a mesh layer on top of a shirt dress.
Our last group is the one to make every summer even more cheerful. Raspberry offers numerous delightful basics in pink with an additional, saucy white dot now and then. Airy maxi dresses and tunics with original details on the back are literally begging for hot summer weather. And if it happens to be somber and cloudy one day, the vests with puff sleeves and the boleros with frills will definitely brighten it up!
Like to know more?
The new summer collection in sizes 38 through 58 will be available at the stores from January on. Fashion journalists and stylists who would like a preview are most welcome in our Zwanenburg showroom on weekdays between 09.00 and 17.00. The pieces of clothing are available in various sizes for photography. For more information on borrowing items from the collection and/or sales addresses, please contact Joke Timmer or Chantal Smits, telephone 020-617 5071 and e-mail firstname.lastname@example.org.
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